Diwali is one of the most popular festivals that provide business owners, including those operating in the restaurant industry, with incredible opportunities to boost their sales. But the question is, with so many competitors in the field, how will your restaurant business stand out?
This time of celebration is the ideal one to come up with some innovative promotional ideas and give a solid boost to the revenue of your restaurant business. To help you out, our experts brainstormed and came up with a few wonderful ideas.
Also Read: 7 Ways to Measure Sales Growth Effectively
5 Ways to Boost Sales of Your Restaurant Business This Diwali
Choose a Diwali Theme
When people visit your restaurant during Diwali, they should be able to feel the festive vibe. There are many different ways to do this. For instance, you can install diyas and LEDs or add a Rangoli in your restaurant to create a Diwali vibe.
You can also work on its exterior so that it can give off a festive vibe, alluring people to enter and be part of the celebration.
Leverage the Power of Social Media
Do you know that in 2021, more than 75% of Indian restaurant and food service experts anticipated Instagram to be the most vital food media?
This simply means you cannot overlook the power of social media during this Diwali.
Whatever Diwali promotional campaign you want to run for your restaurant business, be sure to post regular updates about it on different social media platforms including Instagram.
Introduce a Table Reservation Feature
Many people prefer not to go to restaurants during Diwali due to the long wait times. If you have an app or website for your restaurant, add a separate table reservation feature to it to avoid losing potential diners.
When people have the ability to reserve a table at your restaurant in advance, it’ll increase your sales significantly. You should also post the details of the feature on social media to let a wider audience know of it.
Offer a Threshold Discount
Diwali is the time when family members get together to celebrate it with loved ones. For many families, the celebration is synonymous with eating out together, making it memorable.
Offering a threshold discount is an excellent method to attract more families and groups.
For example, you can give a 10% discount on bills over ₹2,000 and a 15% discount on bills more than ₹5,000.
Run a Diwali-Centric Digital Contest
Running a Diwali-centric contest is another wonderful way to engage customers and have them interact with your restaurant. For instance, you can ask people on social media to make a Rangoli and share its picture while tagging your restaurant on it.
Then, you can reward the picture with the maximum number of likes. Depending on your budget, the reward can be anything, from a gift hamper to a discount voucher.
Frequently Asked Questions
How to advertise for Diwali?
To advertise for Diwali, you can utilize social media campaigns, email marketing, display ads on relevant websites, influencer collaborations, television and print ads, and promoting giveaways/contests.
These strategies help in reaching the target audience and creating awareness about Diwali offers and promotions, driving sales during the festive season.
How can I increase my sales in Diwali?
To increase sales during Diwali, you can offer attractive discounts and deals to customers, promote special Diwali menu, increase advertising efforts, engage with customers through social media and email marketing, and enhance the overall dining experience with festive decorations and ambiance.
Providing exceptional customer service can also help in building customer loyalty and generating repeat business.
How can I impress my customers?
To impress your customers, focus on providing exceptional customer service by being responsive, helpful, and courteous. Offer personalized recommendations and tailor your menu for a limited time. Maintain a consistent and reliable food quality. Engage with customers through social media, email marketing, and loyalty programs to build stronger relationships.
Whatever method you choose from the above, the key to success is to uphold the spirit of the festive season. Get your creative juices flowing and provide your customers with something that they’ll remember for a long time.
